New trend in the advertising industryPantera Pictures Monthly Trend March Issue Last year, a new trend in the advertising and publicity video industry emerged. What is the new field of advertising that is emerging as a new paradigm? I figured out how to express it in a video.

Strategies and Characteristics of Electric Vehicle Advertisement with Ioniq 5Hyundai Motor Company's first electric vehicle model, the Ioniq 5, has been unveiled. As a product that will usher in a new era in the automotive industry, Hyundai is producing quite a few commercials for the Ioniq 5. What kind of concept and message does the current car introduce this completely new platform? I compared it with other electric vehicle advertisements.

Ads permeated into daily lifeAmong the recent advertisements, advertisements that are naturally permeated into the daily life of customers stand out. Among the advertisements dealing with daily life at home and abroad, We dealt with what advertisements became an issue and how they penetrated into the daily life of customers.

How Ads Connect with GenerationsIn the domestic advertising industry these days, campaigns to empathize with generations stand out. In this monthly trend, how advertisement products or services communicate with each generation and We analyzed whether empathy was elicited.